Wednesday, May 27, 2015

Why 9.41 on Apple advert screens?

Apple's iPhone 6
I found this news item on Yahoo! brilliant and it brought back fond memories of the late Steve Jobs' era.
The author, Rob Waugh notes that in every Apple advert, one seemingly tiny detail is always the same -- the time on iPhone’s screen. He writes:
In the adverts for iPad and recent iPhones such as iPhone 6, it says 9.41.
In the very first adverts for iPhone, it read 9.42.
Question-and-answer site threw light on exactly why this week -- and it’s all down to the late Steve Jobs’ determination to get the launch of the first iPhone exactly right.
The late Steve Jobs with the iPhone
When Jobs first announced iPhone, he wanted the phone to be “frozen” at the time he announced it on stage at MacWorld.
Quora writer Brian Roemmele says, “On January 9, 2007 at 9:00 a.m. Steve Jobs took the stage at the 2007 Macworld Conference & Expo and just about 35 minutes into his presentation he said, ‘This is a day I have been looking forward to for two-and-a-half years…’
“And at just about 9:42 a.m. Steve announced the iPhone. Thus frozen in time is the near exact time the iPhone was officially announced.”
Since then, Apple presentations have got a bit shorter, and newer iPhones such as iPhone 6 were announced at 9.41 -- hence the time on screen!